Partnership:

SPIDER-MAN: INTO THE SPIDER-VERSE and Nike

Description:
Sony Pictures Entertainment teamed with Nike to promote the theatrical release of SPIDER-MAN: INTO THE SPIDER-VERSE. The promotion consisted of custom Nike shoes being featured in the film and sold online and at select retail locations. Nike’s Jordan Brand celebrated the release of the film with the special edition Air Jordan 1 Retro High OG “Origin Story”. Matching the pair seen in the film on Miles Morales, this AJ1 puts a twist on a classic colorway.
Partnership Opportunity:
SPIDER-MAN: INTO THE SPIDER-VERSE/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Nike /Sporting Goods
Timing:
December 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Online
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-02
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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