Description:
Sony Pictures and Tencent's PUBG Mobile teamed up for a special video game collaboration to promote the theatrical release of SPIDER-MAN: NO WAY HOME.
The partnership brought freebies and tons of in-game items featuring Marvel's friendly neighborhood superhero to the popular battle-royale game. Players who caught SPIDER-MAN: NO WAY HOME in theaters could also obtain exclusive free rewards including a free Spider-Man graffiti in-game as well. In celebration of the collaboration, a projection of Spider-Man flew through the streets and buildings of Manhattan all the way to Queens with the company of PUBG Mobile's Lone Survivor,
Partnership Opportunity:
Spider-Man: No Way Home/Theatrical
Partner/Category:
PUBG Mobile /Gaming & Esports
Timing:
December 4th Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
In-Game / In-App Integration
Social Media
Social Media
Created On:
2021-12-22
Last Modified on:
2022-01-27
Companies Involved
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