Partnership:

Spies in Disguise and Audi

Description:
20th Century Fox teamed with Audi to promote the theatrical release of SPIES IN DISGUISE. The automaker created a virtual car for the film which featured a sleek sports-car-looking car called the Audi RSQ e-tron. The purely-fictional RSQ featured all sorts of futuristic features, including a hologram speedometer and a fully autonomous driving mode that could be operated remotely. It was portrayed as fully electric, no surprise given the e-tron badging. In the film, the car belonged to Lance Sterling, voiced by Will Smith.
Partnership Opportunity:
Spies in Disguise/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Audi /Automotive
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-10
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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