20th Century Fox teamed with Audi to promote the theatrical release of SPIES IN DISGUISE. The automaker created a virtual car for the film which featured a sleek sports-car-looking car called the Audi RSQ e-tron. The purely-fictional RSQ featured all sorts of futuristic features, including a hologram speedometer and a fully autonomous driving mode that could be operated remotely. It was portrayed as fully electric, no surprise given the e-tron badging. In the film, the car belonged to Lance Sterling, voiced by Will Smith.