Partnership:

Spirit Halloween and MTN DEW

Description:

Spirit Halloween, North America's largest Halloween retailer, teamed up with MTN DEW to help DEW Nation celebrate this Halloween season in style. The two brands collaborated on a new collection of costumes inspired by three fan-favorite MTN DEW flavors and the VOO-DEW Grim, the embodiment of the iconic Halloween mystery flavor, MTN DEW® VOO-DEW.

Fans could get scary early and shop this limited four-pack of MTN DEW-inspired costumes exclusively at SpiritHalloween.com starting on September 1, while supplies lasted. The limited-edition drop included the following flavor-fueled costumes:

  • MTN DEW® Original Bottle Costume: An all-new take on classic MTN DEW flavor, the MTN DEW Original Bottle Costume features an inflatable bottle shape as bold as the flavor itself. Available for $49.99.
  • MTN DEW® Baja Blast Can Costume: For fans who prefer a tropical twist, the MTN DEW Baja Blast Can Costume will quench your thirst. The three-dimensional can costume features the flavor's vibrant packaging design for a look you'll definitely want to take a sip of. Available for $49.99.
  • MTN DEW® Code Red Can Costume: Fans looking to pour an exhilarating kick of cherry onto their Halloween plans will gravitate towards Spirit Halloween's MTN DEW Code Red Can Costume. Available for $49.99.
  • MTN DEW® VOO-DEW GRIM Costume: Trying to creep it real this Halloween? Opt for the MTN DEW® VOO-DEW GRIM Costume celebrating the beloved mascot of MTN DEW VOO-DEW, the mystery seasonal flavor. Available for $89.99.


The MTN DEW collaboration is the latest addition to Spirit Halloween's menu of crave-worthy costumes, alongside the Halloween retailer's selection of costumes, accessories, and decorations to amp up any Halloween event. Fans can also check out dewemporium.com from September 4 – October 31 for an immersive AR experience and unique prizing including Spirit Halloween Rewards.

MTN DEW is continuing the Halloween scares with the return of the now classic Halloween mystery flavor, MTN DEW VOO-DEW and MTN DEW VOO-DEW Zero Sugar, available nationwide beginning September 2022, while supplies last. However, this year the brand is adding a twist and taking fans down VOO-DEW memory lane with the first-ever MTN DEW Halloween variety pack, featuring the Ghosts of VOO-DEW Past, where all past VOO-DEW flavors will reunite in one epic pack. Fans can stay up to date on the brand's social media to find out the exact launch date to purchase via Mountaindew.com.

Partnership Opportunity:
Spirit Halloween/Retail
Partner/Category:
MTN DEW /Beverages
Timing:
September 4th Quarter 2022
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
AR / VR
Event / Activation / Experiential
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Online
Product Giveaways
Social Media
Created On:
2022-09-01
Last Modified on:
2022-09-09
Companies Involved
Tuck

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