Partnership:

Spirograph and Knouse Foods (Musselmans)

Description:

PlayMonster® partnered with Knouse Foods to create a Free Spirograph® Promotion whereby consumers would receive their choice of one of three different iconic Spirograph® activity set with qualifying Musselmans apple sauce proofs of purchase. Offering Spirograph® Jr., Spirograph® Deluxe, and Spirograph® Retro Sets, there was a Spirograph® product that appealed to all members of the family. This extremely successful promotion delivered record results! It was supported by a national FSI, USATODAY ads, social media, and an influencer campaign.

Partnership Opportunity:
Spirograph/Toys
Company:
PlayMonster
Partner/Category:
Knouse Foods (Musselmans) /CPG
Timing:
3rd Quarter 2021
Target:
Family
Promotional Elements:
Discount / Special Offer / Promo Code
Insert (FSI)
Premiums / Giveaways
Media Elements:
Email
Influencers / Brand Ambassadors
Online
Social Media
Created On:
2022-02-16
Last Modified on:
2022-02-17
Companies Involved
PlayMonster
PlayMonster
Tuck

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