Description:
Dannon and Nickelodeon partnered to create SPONGEBOB SQUAREPANTS themed Danimals packaging and a chance to win Spongebob prizes. The packaging included a cut out of a Spongebob buddy card for consumers to collect all 6. By collecting two specially marked game pieces from Danimals packaging, cosumers won prizes such as a Spongebob skateboard, a Spongebob backpack, or a Spongebob CD player. Offer ended July 25, 2005.
Partnership Opportunity:
SPONGEBOB SQUAREPANTS/Television
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Dannon /CPG
Timing:
3rd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
Paramount Consumer Products and Experiences
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