Description:
Nickelodeon partnered with Nike for a promotion celebrating the 20th anniversary of SPONGEBOB SQUAREPANTS.
The partnership consisted of releasing a line of Nets' point guard Kyrie Irving's basketball sneakers inspired by the show. The collection, with sizes spanning all age groups, featured designs inspired by the main characters of the show: Spongebob Squarepants, Patrick Star, Squidward Tentacles, Sandy Cheeks and Mr. Krabs.
The sneaker collection launched August 10, 2019. It was promoted in-stores and across social media as well as with SPONGEBOB SQUAREPANTS branding being featured on Nike's website.
Partnership Opportunity:
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Nike /Sporting Goods
Timing:
August 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-08-21
Companies Involved
Paramount Consumer Products and Experiences
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