Description:
Sporting Kansas City (Sporting KC), the American professional soccer club based in Kansas City, Missouri, partnered with Snapchat and SeatGeek to sell tickets. The parternship made a limited number of tickets to Sporting KC's match against the Portland Timbers available via the popular social media platform. To purchase tickets, users opened Snapchat and took a picture of a code available on the Sporting KC website. With the integration of SeatGeek directly into Snapchat, fans could purchase tickets without ever having to leave the app. Sporting KC and SeatGeek have previously collaborated to provide tickets in places supporters commonly visit, with Snapchat being the club’s second native social media platform to feature ticket-purchasing integration alongside Facebook.
Partnership Opportunity:
Sporting KC/App
Company:
Snap, Inc.
Partner/Category:
SeatGeek /Other
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Other
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-06
Companies Involved
Snap, Inc.
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