Spotify partnered with Chiquita on a promotion that drove Chiquita customers to Spotify's music streaming platform.

The partnership consisted of Chiquita placing scannable Spotify codes on the blue stickers placed on every one of their bananas. Customers could scan these stickers and then hear playlists along with five remixes of Chiquita's original 1950s jingle.

The playlists all had uplifting themes such as "feel happy" with trending songs or "smile workout" with tracks meant to be played during a workout along with several others.

Additionally, Chiquita unveiled Golden Banana stickers that gave customers the chance to unlock games and prizes, all inspired by the music on the Spotify app. This Golden Banana sticker unlocked a specially branded podcast on Spotify where listeners could hear a secret password that was entered on the Chiquita website to access an online game.