Spotify partnered with Puma for a promotion that created an athlete-inspired playlist.

The partnership consisted of Puma taking over Spotify's popular Who We Be Podcast and releasing their own exclusive athlete playlist on Spotify's platform. Spotify podcast host DJ Semtex interviewed footballer Mamadou Sakho who discussed how he finds his ‘flow’ in the game and life. The podcast also discussed the Puma ambassadors' favourite music, his latest PUMA products, as well as his lifestyle and cultural views.

The collaboration gave Spotify listeners unique access to Puma's network of athletes. The two companies collaborated to create Find Your Flow, a number of Spotify playlists curated by sports stars such as Mamadou Sakho, Antoine Griezmann, Romelu Lukaku, and Luis Suarez.