Spotify teamed with Samsung for an exclusive music-service partnership. The promotion consisted of Spotify becoming the go-to music provider for all of Samsung's hardware. Per the agreement, the music streaming service became a part of the initial setup process for Samsung devices like smartphones, tablets, smartwatches and even its new smart TVs. All new Samsung smartphone owners had the Spotify app on Samsung Smart Switch and when they launched the music service, it immediately prompted to link accounts from the two networks. Announced in August, 2018, this partnership guaranteed a seamless Spotify music experience across all Samsung devices.