Spotify partnered with Tic Tac for Spotify's live music event series Hear For It.

The companies collaborated on the experiential series which included online and real-world components. The target audience for the Spotify series was music fans who embodied the refreshing and fun brand personality of Tic Tac.

Each activation highlighted a different aspect of Tic Tac's brand with Vol. Sounds Refreshing showcasing the refreshing nature of the product and Vol. 2 Sounds Delicious highlighting the taste. Both Volume 1 and Volume 2 took place at the historic Los Angeles music venue, The Mint.