Partnership:

Spotify Ride and Uber

Description:

Spotify together with Uber are partnering to promote the Spotify Ride, which allows passengers to be able to listen to their specific playlists during your Uber ride.


To make it work, passengers connect their Spotify accounts to their Uber accounts, request a ride and select a playlist from within the Uber app. When your car arrives, the music will reflect your playlist.


The service launches on November 21. On that day you'll be able to request a Spotify ride. After that, Uber users will have to see if a ‘music bar’ appears at the bottom of the Uber app when they request a ride.


The new functionality will be available in 10 "launch cities" -- London, Los Angeles, Mexico City, Nashville, New York, San Francisco, Singapore, Stockholm, Sydney and Toronto. The new service won't be made available in UBERPOOL, a carpooling option.


 

Partnership Opportunity:
Spotify Ride/Music
Partner/Category:
Uber /App
Timing:
November 2014
Target:
Male
Female
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
Tuck

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