Saweetie teamed up with Spotify and Waymo to bring her boffum' campaign to life, showing how music, tech, and culture collide when done right. The music video placed Waymo front and center, creating a seamless brand integration that set the tone for a larger rollout. Weeks later, the campaign expanded with wrapped Waymo cars, Spotify streaming built directly into rides, and fan experiences that turned every trip into a branded touchpoint. This activation didn't just promote Saweetie's new single, it showcased how artists and brands can co-create cultural moments that live across music, video, IRL, and digital platforms. Now, with Spotify in Waymo, the message was clear: every ride can become a stage for discovery, connection, and brand storytelling, since you get 'boffum'.