Description:
THE BODY SHOP and MTV partnered up in fighting to spread HIV. THE BODY SHOP had a new fragrance called the Rougeberry, which was available from January 29 through March 30. The Body Shop and MTV logos will be featured on the packaging of that version of Rougeberry, with $8.70 from the sale of each bottle donated to the charity during that two-month time period.
Partnership Opportunity:
SPRAY TO CHANGE ATTITUDE CAMPAIGN/Television
Company:
MTV
Partner/Category:
THE BODY SHOP /Retail
Timing:
January 1st Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-03-05
Companies Involved
MTV
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