Partnership:

20th Century Fox Filmed Entertainment and Hydrive Energy Water

Description:

20th Century Fox Filmed Entertainment together with Hydrive partnered to promote the film release of SPY with "The Ultimate Spy Mission Sweepstakes". The nationwide campaign will bring Melissa McCarthy and the film's all-star cast to the shelves of leading retailers through creative, co-branded point-of-sale elements and special offers beginning in late April.

The Ultimate Spy Mission Sweepstakes features a private tour of the District's spy hotspots and landmarks, as well as an inside look at the International Spy Museum. 

Additionally, Hydrive and 20th Century Fox will collaborate on social and digital media content to drive awareness of the partnership. A digital video series "The Untrained Spy" will debut on HYDRIVE's social media channels on May 18.

Sweepstakes Dates: 5/4/15-6/30/2015

 

Partnership Opportunity:
/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Hydrive Energy Water /Beverages
Timing:
May 2015
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-05-15
Companies Involved
20th Century Fox Filmed Entertainment
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