Partnership:

20th Century Fox Filmed Entertainment and Tinder

Description:

20th Century Fox has teamed with the popular dating app Tinder to offer early access to special screenings of Paul Feig‘s action-comedy SPY. 

An exclusive sneak peek will be offered to Tinder users in 50 markets on Thursday, May 14, three weeks before the film’s nationwide release on June 5.

Tinder users swiping in participating markets will be able to RSVP via the Tinder mobile app to receive a pair of tickets for the screening, subject to availability.

SPY represents the first collaboration between Tinder and 20th Century Fox, and it includes cross digital presence and in-theater elements in addition to advance-screening access for the movie.


Tinder users will swipe through some of the hilarious actors in SPY and the early screenings are a great way to spread word of mouth and offer a memorable first date experience.

Partnership Opportunity:
/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Tinder /Online
Timing:
May 2015
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-06-08
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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