Squishmallows has entered the beauty category with a limited-edition makeup collection. The new range of beauty products has been released online and in select stores nationwide for a limited time only and is available exclusively on Ulta.com and at Ulta Beauty stores across the US.

Inspired by the playful personalities of the beloved Squishmallows Squad, this colourful range includes eyeshadows, lip glosses, blush sticks, cosmetic accessories and more, all designed to inspire joy and self-expression. The collection is distributed by Snapbrands, a portfolio of beauty and lifestyle brands.

“From the vivid chrome packaging and squishable elements to the pigmented colours, these products create a tactile yet elevated multi-sensory beauty experience,” said Kate Kimmerle, founder of Snapbrands.

The buildable and blendable formulations are made with high-quality, cruelty-free ingredients and are uniquely designed for Squishmallows fans, new and old, from Gen Z trendsetters to long-time collectors, and represent just part of the brand’s expansion across fashion, beauty, health, food, collectibles and more. Squishmallows now boasts more than 125 global licensees and is available in over 60 countries.

The debut assortment will include:

• Squishy Eyeshadow Palette


• Press-On Nails


• Blush Stick


• Lip Gloss


• Makeup Sponge Set


• Makeup Brush Set


• Cosmetic Bag

“Squishmallows has always been about individuality and fun, and this cosmetics collection brings that same spirit into the beauty space,” said Gerhard Runken, executive vice president, Global Brand and Marketing at Jazwares. “Ulta Beauty is the perfect partner for this collection as a trailblazer redefining the beauty shopping experience.”