Partnership:

St. Jude Children's Research Hospital and Expedia

Description:
St. Jude Children's Research Hospital partnered with Expedia for a promotion bringing the joy of travel to kids battling cancer.

For young cancer patients at St. Jude Children's Research Hospital who can't travel the world, Expedia brought the world to them using 360° camera technology.

The partnership was promoted with a TV Spot shared across both companies' social media channels.

Partnership Opportunity:
St. Jude Children's Research Hospital/Non-Profit Organizations
Company:
St. Jude Children’s Research Hospital
Partner/Category:
Expedia /Travel
Timing:
March 1st Quarter 2016
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-03-06
Tuck

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