Partnership:

St. Jude Children's Research Hospital and Green Giant

Description:
St. Jude Children's Research Hospital partnered with Green Giant to feature artwork from two young patients on one million bags of limited edition Green Giant Veggie Tots. Green Giant worked with patients to create colorful drawings of vegetables. Artwork by Addy, age 4, and Bailey, age 13, was featured on the new packaging and was available in grocery stores nationwide in fall. The partnership helped to showcase St. Jude Children's Hospital patients' stories and the critical work of the hospital.
Partnership Opportunity:
St. Jude Children's Research Hospital/Non-Profit Organizations
Company:
St. Jude Children’s Research Hospital
Partner/Category:
Green Giant /CPG
Timing:
September 3rd Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2020-04-03
Tuck

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