Partnership:

STAR TREK and AMC Theaters

Description:
Paramount Pictures and AMC Entertainment, Inc. teamed up to promote the theatrical release of STAR TREK with movie-themed gift cards. Four different gift cards featuring the characters of Uhura, Kirk, Spock and the villain Nero were available for $25 each in limited quantities at www.amctheatres.com or at theater box offices. Customers who purchased all four received a free display kit while supplies last. Like existing AMC gift cards, the STAR TREK-branded cards are good for both movies and concessions and are reloadable in U.S. theaters.
Partnership Opportunity:
STAR TREK/Theatrical
Company:
Paramount Pictures
Partner/Category:
AMC Theaters /Retail
Timing:
May 2nd Quarter 2009
Target:
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-04-08
Companies Involved
Tuck

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