Paramount Pictures and AMC Entertainment, Inc. teamed up to promote the theatrical release of STAR TREK with movie-themed gift cards. Four different gift cards featuring the characters of Uhura, Kirk, Spock and the villain Nero were available for $25 each in limited quantities at www.amctheatres.com or at theater box offices. Customers who purchased all four received a free display kit while supplies last. Like existing AMC gift cards, the STAR TREK-branded cards are good for both movies and concessions and are reloadable in U.S. theaters.