Partnership:

STAR TREK and Carl's Jr./Hardee's

Description:
Paramount Pictures and Carl’s Jr. partnered up together to promote the release of STAR TREK on DVD and Blu-ray on November 17, 2009. Consumers received a free STAR TREK cup with a large beverage purchase. Carl’s Jr. designed their webpage www.carlsjr.com for consumers to view a trailer of STAR TREK.
Partnership Opportunity:
STAR TREK/Theatrical
Company:
Paramount Pictures
Partner/Category:
Carl's Jr./Hardee's /Dining
Timing:
May 4th Quarter 2009
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-11-18
Companies Involved
The CDM Company
Tuck

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