Partnership:

STAR TREK and Esurance

Description:
Paramount Pictures and Esurance teamed up to promote the theatrical release of STAR TREK with the Explore New Worlds Sweepstakes. Contestants registered online at the micro site www.esurance.com/startrek. Each week during the five-week promotional period one winner received a STAR TREK themed prize. One Grand Prize winner received a trip for two to participate in an Adult Advanced Space Academy program (either 3-day or 6-day) at Space Camp in Huntsville, Alabama. The program included training simulators and simulated Space Shuttle missions. The sweepstakes ran from March 20 through May 7, 2009. The promotion was supported by exclusive STAR TREK content on the micro site including videos, an online game, and downloadable wallpapers and AIM icons.
Partnership Opportunity:
STAR TREK/Theatrical
Company:
Paramount Pictures
Partner/Category:
Esurance /Financial & Insurance
Timing:
May 2nd Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-04-03
Companies Involved
Tuck

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