Paramount Pictures and Hewlett Packard Enterprise (HPE) joined forces to promote the theatrical release of STAR TREK BEYOND by featuring three pivotal concept, futuristic technologies developed exclusively for the film, inspired by HPE's "The Machine" research project. Before the release of the film, the information technology company rolled out a new TV spot campaign called "Accelerating Beyond," which took fans 250 years into the future and featured Star Trek Starfleet Academy recruits in a world powered by "The Machine." Designed to illustrate the progress that could one day be achieved through the lens of the technology, the ads aimed to showcase how HPE is reengineering computer architecture, boldly going where no technology has ever gone before.