Paramount Pictures partnered with Budweiser for the theatrical release of STAR TREK INTO DARKNESS. Budweiser held an online contest via Facebook. To participate, contestants visited the Budweiser page on Facebook and answered the question, "Who would you invite to be part of your Star Trek Into Darkness screening and how would you boldly go above and beyond to make sure it was a great time?" One grand prize winner was selected and received a private screening of STAR TREK INTO DARKNESS for the winner and up to 50 guests. 150 first prize winners were selected and received one voucher to see STAR TREK INTO DARKNESS in theaters and 50 second prize winners received one STAR TREK dvd. The sweepstakes ended on May 22, 2013. STAR TREK INTO DARKNESS released in theaters May 17, 2013.