Description:
The Walt Disney Company partnered with cookware manufacturer Le Creuset to create a branded line of STAR WARS products.
The companies collaborated to create the STAR WARS x Le Creuset Collection which was made available for purchase on November 1, 2019.
The collection included a Han Solo roaster, Death Star and Millenium Falcons trivets as well as BB-8 and C-3PO cocettes. The collection also included a Darth Vader Dutch Oven.
Partnership Opportunity:
Star Wars/CPG
Partner/Category:
Le Creuset /Household
Timing:
October 4th Quarter 2019
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Other
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-10-10
Companies Involved
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