Description:
Lucasfilm Ltd. partnered with General Mills for the 3D release of STAR WARS: EPISODE I THE PHANTOM MENACE and created exclusive STAR WARS pens. The pens were available in specially marked boxes of Big G cereals. Each box of Big G cereal contained one of eight exclusive collectable pens that featured iconic characters from the first episode. The movie released in theaters February 10, 2012. http://www.starwars.com/news/big_g_star_wars_pens/index.html
Partnership Opportunity:
STAR WARS EPISODE I: THE PHANTOM MENACE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
General Mills /CPG
Timing:
February 1st Quarter 2012
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-12-10
Companies Involved
20th Century Fox Filmed Entertainment
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