Partnership:

STAR WARS EPISODE II: ATTACK OF THE CLONES and General Mills

Description:
Lucasfilms and General Mills teamed for the theatrical release of STAR WARDS EPISODE II: ATTACK OF THE CLONES. Cheerios.com offers three STAR WARS paint scheme which users can download to their desktops. Also, in conjunction with the film`s premiere, John Andretti will be driving an EPISODE II paint scheme and cereals will offer a free mail-in for a die-cast toy. Tubes of Go-Gurt become glow-in-the-dark lightsabers once the yogurt is consumed (16 different versions). Jedi Berry Blast Fruit Rolls offer six lenticular cards, while Fruit by the Foot and Fruit Roll-Ups sold in wholesale clubs will feature backpacks.
Partnership Opportunity:
STAR WARS EPISODE II: ATTACK OF THE CLONES/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
General Mills /CPG
Timing:
May 2nd Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-07-21
Companies Involved
20th Century Fox Filmed Entertainment
20th Century Fox Filmed Entertainment
Tuck

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