Description:
2oth Century Fox Filmed Entertainment partnered with Frito-Lay to promote the theatrical release of STAR WARS EPISODE III: REVENGE OF THE SITH. On specially marked packages of Frito-Lay Potato Chips was an offer for free STAR WARS EPISODE III stickers. Consumers who found a Yoda sticker won prizes that included four grand prize winners for a trip to Florida, 20 first prizes for a home entertainment system and 10,000 second prizes for four Movie Cash tickets to see the STAR WARS movie. The offer expired May 24, 2005.
Partnership Opportunity:
STAR WARS EPISODE III: REVENGE OF THE SITH/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Frito-Lay /CPG
Timing:
May 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-05-17
Companies Involved
20th Century Fox Filmed Entertainment
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