Masterfoods USA partnered with 20th Century Fox Filmed Entertainment to promote the theatrical release of STAR WARS EPISODE III: REVENGE OF THE SITH. Masterfoods USA unveiled a new dark chocolate flavored M&M which featured STAR WARS characters and movie trivia on the packaging. M&M also gave consumers a chance to win a collector edition set of 16 M&M brand figurines as STAR WARS figures through mms.com. The sweepstakes awarded 10 grand prize winners figurines and 120 first prize winners were awarded a pair of plush M&M STAR WARS characters. The sweepstakes ended June 3, 2005