Partnership:

STAR WARS EPISODE III: REVENGE OF THE SITH and Mars Inc.

Description:
Masterfoods USA and 20th Century Fox partnered to promote the theatrical release of STAR WARS III: REVENGE OF THE SITH. Included in the promotion was STAR WARS III themed packages. The promotion encouraged consumers to play the online 'Hunt for Grievous' Online Game at Skittles.com to win prizes instantly. The two companies also encouraged consumers to collect all 48 packs. Additionally, coupons were included for $1.00 off the product or a buy 2 get 1 free offer. The promotion ran from April 2, 2005 to August 1, 2005.
Partnership Opportunity:
STAR WARS EPISODE III: REVENGE OF THE SITH/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Mars Inc. /CPG
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-17
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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