20th Century Fox and Masterfoods USA joined forces to promote the home entertainment release of STAR WARS EPISODE III: REVENGE OF THE SITH. Advertised as a FSI was an invitation to purchase the DVD which was released November 1, 2005. Select Snickers bars and M&M's fun size had glow in the dark packages to promote the movie. Consumers also had an opportunity to receive discounts on other Mars, Incorporated products such as Skittles, Milky Way and Three Musketeers. The coupon expired October 31, 2005.