Description:
PepsiCo. Inc. partnered with 20th Century Fox Filmed Entertainment to promote the theatrical release of STAR WARS EPISODE III: REVENGE OF THE SITH. Pepsi ran an online promotion and a Diet Pepsi commercial around the STAR WARS character Yoda that began April 18, 2005. Additionally, fans registered online for the "Call Upon Yoda" instant-win sweepstakes. Consumers entered a code from their Pepsi products at calluponyoda.com. The sweepstakes offered 10 $100,000 grand prizes and other prizes.
Partnership Opportunity:
STAR WARS EPISODE III: REVENGE OF THE SITH/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Pepsi /CPG
Timing:
April 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-04-08
Companies Involved
20th Century Fox Filmed Entertainment
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