Partnership:

STAR WARS EPISODE III: REVENGE OF THE SITH and Virgin Atlantic

Description:
20th Century Fox Filmed Entertainment and Virgin Airlines partnered to promote the theatrical release of STAR WARS EPISODE III: REVENGE OF THE SITH by distributing 100,000 airsick bags on Virgin Airlines airliners. The bags featured 4 limited edition STAR WARS designs from the film. One design featured spoof instructions on the right way to hold a light sabre (without cutting your head off), while another showed how to master Jedi combat. The limited edition airsick bags were available only on the month of June 2005.
Partnership Opportunity:
STAR WARS EPISODE III: REVENGE OF THE SITH/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Virgin Atlantic /Travel
Timing:
June 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-06-09
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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