Partnership:

STAR WARS: THE FORCE AWAKENS and Campbell's Soup Company

Description:

Walt Disney Studios partnered with Campbell’s to create themed soup cans featuring everyone’s favorite characters from STAR WARS EPISODE VII: THE FORCE AWAKENS such as Chewbacca, R2- D2, C- 3P0, Yoda and the ultimate villain, Darth Vader. Die-hard fans were in for a treat with STAR WARS shaped pasta, and more inside each can. Customers didn’t have to travel to a galaxy far far away to get their hands on these limited edition cans, which were sold in supermarket chains during the Fall of 2015 leading up to the December 18th release of Star Wars: Episode VII – The Force Awaken directed by J.J. Abrams.

Partnership Opportunity:
STAR WARS: THE FORCE AWAKENS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Campbell's Soup Company /CPG
Timing:
December 2015
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-01-11
Companies Involved
Campbell Soup
Tuck

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