Partnership:

STAR WARS: THE FORCE AWAKENS and BLOOMINGDALE'S

Description:

WALT DISNEY STUDIOS and BLOOMINGDALE’S partnered in “Force 4 Fashion” for the theatrical release of STAR WARS: THE FORCE AWAKENS. Designers created outfits based on a STAR WARS: THE FORCE AWAKENS character, that were then auctioned off through charitybuzz.com. The proceeds benefited Child Mind Institute on behalf of STAR WARS: THE FORCE FOR CHANGE. The auction opened on December 12th. The designer looks were first shown at a launch event presented by Kay Jewelers and CoverGirl in Chelsea, New York. The outfits then went on display at the BLOOMINGDALE’S Third Avenue windows.

The costume designer for the film, Michael Kaplan, also created three limited-edition “little brown bags” inspired by the film and exclusively sold at BLOOMINGDALE’S. A portion of the proceeds also went towards Child Mind Institute on behalf of STAR WARS: FORCE FOR CHANGE.

The various characters the designers paired with include:
Cynthia Rowley – BB-8
Diane von Furstenberg – Rey
Giles Deacon – Captain Phasma
Halston – Kylo Ren
Opening Ceremony – Stormtrooper;
Ovadia & Sons – Stormtrooper
Parker – Captain Phasma
Rag & Bone – Rey and Kylo Ren
Timo Weiland – Finn
Todd Snyder – Chewbacca

Partnership Opportunity:
STAR WARS: THE FORCE AWAKENS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
BLOOMINGDALE'S /Fashion
Timing:
December 2015
Target:
Promotional Elements:
POP Display / End Cap / Shelf-Talker
Standee
Media Elements:
Celebrity Appearance / Endorsement
Social Media
Created On:
2020-11-30
Last Modified on:
2015-11-19
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.