Partnership:

STAR WARS: THE FORCE AWAKENS and COVERGIRL

Description:

COVERGIRL and WALT DISNEY STUDIOS partnered in the “BeautyForce Sweepstakes” for the theatrical release of the latest STAR WARS film, STAR WARS: EPISODE VII THE FORCE AWAKENS. To participate, contestants reposted a certain image taken from the official COVERGIRL Instagram page onto their own Instagram with #BeautyForceSweepstakes. Lucky winners received limited edition COVERGIRL makeup inspired by STAR WARS: EPISODE VII THE FORCE AWAKENS. This promotion was featured on COVERGIRL’s official Twitter and Instagram pages.

Sweepstakes ended on October 22nd at 12pm EST. NoPurNec, Age 18+.

Partnership Opportunity:
STAR WARS: THE FORCE AWAKENS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
COVERGIRL /Health & Beauty
Timing:
December 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
On Pack
POP Display / End Cap / Shelf-Talker
Media Elements:
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2015-11-10
Companies Involved
Tuck

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