Partnership:

STAR WARS: THE FORCE AWAKENS and DURACELL

Description:

WALT DISNEY STUDIOS and DURACELL partnered for the theatrical release of STAR WARS: THE FORCE AWAKENS. Specially packed DURACELL Ultra Power batteries featured images of Chewbacca, R2-D2, C-3PO, Kylo-Ren and a Stormtrooper. The packages were available for purchase at Toys R Us and Bed Bath and Beyond. DURACELL also created a TV commercial of a young boy and his little sister fighting with their lightsaber powered by DURACELL Quantum batteries. DURACELL promoted the partnership on their official Facebook, Twitter, and Instagram pages.

Partnership Opportunity:
STAR WARS: THE FORCE AWAKENS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
DURACELL /Tech
Timing:
December 4th Quarter 2015
Target:
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
On Pack
Media Elements:
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-10-08
Companies Involved
Tuck

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