WALT DISNEY STUDIOS and DURACELL partnered for the theatrical release of STAR WARS: THE FORCE AWAKENS. Specially packed DURACELL Ultra Power batteries featured images of Chewbacca, R2-D2, C-3PO, Kylo-Ren and a Stormtrooper. The packages were available for purchase at Toys R Us and Bed Bath and Beyond. DURACELL also created a TV commercial of a young boy and his little sister fighting with their lightsaber powered by DURACELL Quantum batteries. DURACELL promoted the partnership on their official Facebook, Twitter, and Instagram pages.