Partnership:

The Walt Disney Studios and HP (Hewlett-Packard Company)

Description:

Walt Disney Studios and The Hewlett-Packard Company (HP) partnered in celebration of STAR WARS: THE FORCE AWAKENS. For the latest installment, Disney/LucasFilm and HP created “Art Awakens”, a new program for Star Wars fans across the country to create themed artwork. The competition kicked off August 11th with the launch of a two-month-long nationwide fan art competition across the US. Amateur artists could submit their STAR WARS: THE FORCE AWAKENS inspired art on ArtAwakens.com for a chance to be featured in an upcoming professional art exhibit. 


The 5 lucky winners were selected by a judging committee, and the winners were flown to Los Angeles to attend the VIP opening night, and received other prizes from HP. 1 of the 5 lucky winners also received a Star Wars HP Notebook Computer to help them push the boundaries of art and creativity.


The winners' artwork pieces were later auctioned off to benefit UNICEF Kid Power.

Partnership Opportunity:
/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
HP (Hewlett-Packard Company) /Tech
Timing:
2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
On Pack
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
Tuck

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