Partnership:

STAR WARS: THE FORCE AWAKENS and J. Crew

Description:

 WALT DISNEY and J. CREW partnered to help kids celebrate the release of STAR WARS: THE FORCE AWAKENS. The limited edition collection featured STAR WARS themed shirts, pajamas, backpack, bedding, and more for children. Parents who wanted to get in on the fan action could buy “Chewie We’re Home” t-shirts created for men, women and kids. The line was promoted on J. CREW’s official Facebook, Twitter, and Instagram page. 

Partnership Opportunity:
STAR WARS: THE FORCE AWAKENS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
J. Crew /Fashion
Timing:
4th Quarter 2015
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2016-01-05
Companies Involved
Tuck

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