Partnership:

STAR WARS: THE FORCE AWAKENS and Subway

Description:

WALT DISNEY STUDIOS and SUBWAY partnered for the theatrical release of STAR WARS: THE FORCE AWAKENS. Customers received a free messenger bag and a glow stick lightsaber from STAR WARS: EPISODE 7 with every kids meals. The messenger bag came in 8 different styles featuring images of Chewbacca, R2-D2, a Stormtrooper, and more film characters. Customers were also able to visit subwaykids.com and play STAR WARS puzzle games.

Partnership Opportunity:
STAR WARS: THE FORCE AWAKENS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Subway /Dining
Timing:
December 2015
Target:
Kids (6-11)
Tweens
Adults 18-24
Adults 25-34
Adults 35-44
Promotional Elements:
Premiums / Giveaways
Media Elements:
TV Spot
Created On:
2020-11-30
Last Modified on:
2015-12-09
Companies Involved
Tuck

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