Partnership:

STAR WARS: THE LAST JEDI and Coca-Cola

Description:
To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, $500 spending money. Coca-Cola Zero Sugar also launched limited edition collectible cups, which were available at participating theaters.
Partnership Opportunity:
STAR WARS: THE LAST JEDI/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Coca-Cola /Beverages
Timing:
November 4th Quarter 2017
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
On Pack
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-12-12
Companies Involved
Tuck

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