Walt Disney Studios and Nissan partnered again to support the launch of STAR WARS: THE LAST JEDI. Leading up to the film’s opening, Nissan had an extensive promotional campaign that featured Nissan Intelligent Mobility technologies from its top selling models. The campaign included traditional, digital and event media.

Additionally, Nissan offered fans a chance to configure their own Nissan vehicle inspired by the movie. Fans could enter by designing their own STAR WARS-themed vehicle and submitting an online entry form. One grand prize winner had the option to receive either the customized vehicle they designed, or a cash prize of $21,500. The winner and three guests were also treated to a trip to the film’s premiere in Los Angeles, CA, including airfare and hotel accommodations. One first prize winner also received a trip for two to the opening night and a STAR WARS helmet. Eighty-nine other participants received the helmet as well.