Partnership:

STAR WARS: THE MANDALORIAN and Adidas

Description:

Disney Plus collaborated with Adidas to celebrate the second season of the streaming hit, THE MANDALORIAN.

Disney Plus and Adidas teamed to create a shoe inspired by the shoe. Adidas launched an NMD R1 based on THE MANDALORIAN with a color scheme and design that drew from the show. Instead of the traditional Three Stripes Adidas brand appearing on the tongue label, it was replaced with THE MANDALORIAN's helmet.

It initially launched in grade-school sizing however adult sizes launched shortly thereafter.

Partnership Opportunity:
STAR WARS: THE MANDALORIAN/Streaming
Partner/Category:
Adidas /Fashion
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

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