Description:
Disney Plus partnered with Build-A-Bear for a promotion surrounding the streaming hit, THE MANDALORIAN.
The partnership consisted of Build-A-Bear selling stuffed animal versions of THE MANDALORIAN characters in locations nationwide. The partnership was highlighted by Build-A-Bear selling a stuffed animal of THE MANDALORIAN's The Child, commonly known as "Baby Yoda."
The Build-A-Bear and THE MANDALORIAN items were available for sale online and at Build-A-Bear's retail locations.
Partnership Opportunity:
STAR WARS: THE MANDALORIAN/Streaming
Company:
Partner/Category:
Build-A-Bear /Toys
Timing:
January 1st Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Collectible
In-Store / Retail
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-11-02
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
