Description:
Disney Plus partnered with General Mills to promote the second season of the streaming hit series, THE MANDALORAN.
The partnership consisted of General Mills collaborating with Disney Plus to launch an official THE MANDALORIAN cereal. THE MANDALORIAN cereal featured marshmallow pieces shaped like Baby Yoda from the series. The box for the cereal featured Baby Yoda as well as the titular MANDALORIAN.
The General Mills THE MANDALORIAN cereal launched exclusively at Sam’s Club with a follow-up release at Walmart.
Partnership Opportunity:
STAR WARS: THE MANDALORIAN/Streaming
Partner/Category:
General Mills /CPG
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Online
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
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