Description:
Disney and Lucasfilm collaborated with Polaroid to promote the Disney+ series, THE MANDALORIAN.
The partnership celebrated THE MANDALORIAN with an exclusive camera and film. Polaroid reworked the design for its analogue Polaroid Now camera with special-edition film for the partnership. The promotion urged fans to use the Polaroid camera to create their own adventures like THE MANDALORIAN.
The partnership included themed Polaroid Now instant camera and Polaroid i-Type Colour Film featuring the Child from THE MANDALORIAN. The special edition camera was also packaged in cases and colours inspired by the armor worn by THE MANDALORIAN in the series.
Partnership Opportunity:
STAR WARS: THE MANDALORIAN/Streaming
Company:
Partner/Category:
Polaroid /Tech
Timing:
October 4th Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Online
Created On:
2020-11-30
Last Modified on:
2020-11-02
Companies Involved
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