Description:
Walt Disney Studios partnered with Bose to celebrate the theatrical release of STAR WARS: THE RISE OF SKYWALKER.
The promotion consisted of the official Star Wars app being enhanced by Bose AR features. Bose provided audio augmented reality experience through that fans could unlock with Bose AR-enabled devices.
Fans could use products such as Bose Noise Cancelling Headphones 700, Bose QuietComfort 35 wireless headphones II, and Bose Frames to immerse themselves in 360-degree access to the universe of STAR WARS: THE RISE OF SKYWALKER.
Partnership Opportunity:
Star Wars: The Rise of Skywalker/Theatrical
Company:
Partner/Category:
Bose /Tech
Timing:
December 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Other
Branded Content
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-24
Companies Involved
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