Partnership:

Star Wars: The Rise of Skywalker and Samsung

Description:

Walt Disney Studios partnered with Samsung to promote the theatrical release of STAR WARS: THE RISE OF SKYWALKER.


The partnership consisted of Samsung releasing a special edition STAR WARS: THE RISE OF SKYWALKER smartphone. The branded Samsung Galaxy Note 10 Plus featured a largely black aesthetic inspired by Kylo Ren, including a red S Pen that was reminiscent of a lightsaber. The device also featured a First Order insignia on its back along with logos for both Samsung and STAR WARS.


In addition to the device itself, the STAR WARS: THE RISE OF SKYWALKER Galaxy Note 10 Plus came in a bundle with a specially designed leather case with a Kylo Ren image on its back. The device was also packaged with a collectible metal badge as a pair of Galaxy Buds.


The device also came with exclusive STAR WARS-themed digital content such as wallpapers, shutdown animations, icons and sounds designed specifically for the device.

Partnership Opportunity:
Star Wars: The Rise of Skywalker/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Samsung /Tech
Timing:
December 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Window Clings / Banners / Decals
Product Bundle
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-08
Companies Involved
Tuck

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