Description:
Walt Disney Studios partnered with United Airlines for a promotion celebrating the theatrical release of STAR WARS: THE RISE OF SKYWALKER.
The partnership consisted of United Airlines integrating STAR WARS: THE RISE OF SKYWALKER into onboard activations and programming into their flights.
United Airlines unveiled a special aircraft design that featuring STAR WARS: RISE OF SKYWALKER branding and decal. The branded plane debuted in November 2019 and then took part in approximately 4,950 flights a day to 358 airports across five continents as part of the world’s most comprehensive route network.
Partnership Opportunity:
Star Wars: The Rise of Skywalker/Theatrical
Company:
Partner/Category:
United Airlines /Travel
Timing:
December 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Window Clings / Banners / Decals
Other
Window Clings / Banners / Decals
Other
Media Elements:
Direct Marketing
Mobile
Online
Signage
Social Media
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
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